![]() Gibbon and a team of TV writers and producers, reading experts and other academic advisers spent 18 months doing research and developing the show before it went on the air. Research and academic advisers powered The Electric Company ![]() "If you're falling behind in the second and third grade, your prognosis is not wonderful, so we tried to correct that problem at its origins." "What we needed to worry about were the people falling behind," remembers TV writer and producer Samuel Gibbon, who was pulled off his job on Sesame Street to oversee The Electric Company. Office of Education, whose 'Right to Read' campaign sought to achieve universal literacy in the 1970's." ![]() According to a report by CTW, "Government estimates showed that illiteracy was a problem for as many as one out of ten Americans" and that "Millions more" were "described as 'functional illiterates.' " Joan Ganz Cooney, CTW's president, explained that a project to help older children with reading was "requested by the U.S. The Electric Company's target audience was elementary school students who were too old for Sesame Street but still needed help learning to read. So with all that going for it, why did The Electric Company run out of juice? The answer shines a light on the fate of many a public media endeavor where making money is as important as the mission statement. ![]()
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